Our ClientsWe respect everyone’s individuality and ensure that they feel able to speak out about their individual needs. Our support workers, technical officers and customer service advisors are used to future-proofing the home for different lifestyles and situations. We respect the lifestyle choices and celebrate individual identity. Our Pride in Care accreditation means we are committed to supporting older people feel included and able to access vital services.
We ensure that no individual is treated less favourably than another regardless of race, religion, beliefs, sexual preference including gay, lesbian, bisexual and trans+ equality, employment status, domestic situation, gender, age or parental status.
We are proud to be an organisation with an ‘Open Door’ policy that supports and champions the diversity of older people. We actively encourage people from different backgrounds to seek support for social isolation in their community. Our delivery of the Pride in Care Quality Standard means prioritising the health and wellbeing of those aged 50+ who are part of the LGBT community, feel unheard or underrepresented in any way and who feel the barriers to seeking support for their health and wellbeing. We also work closely with other health and social care organisations and are committed to challenging any poor and discriminatory practices that individuals may encounter when accessing support for health and wellbeing. Find out more about our Core Values here